The story behind Sheppard Mullin’s Coronavirus Insights
How Sheppard Mullin worked with LexBlog to pull all of the firm’s COVID-19 related content into a new publication without having to re-upload a single word.
Get the Sheppard Mullin Coronavirus Insights Case Study
Syndication Journals are the best fit for all your firm’s content
As the pandemic unfolded on a global scale, the lawyers at Sheppard Mullin began to publish COVID-related content at an unprecedented rate. With 38 online publications on multiple platforms, it didn’t take long before Sheppard Mullin became inundated by the constraints of their system.
The marketing team was forced to adapt and take on the responsibility of publishing and approving each and every post that went out to waiting audiences around the globe. A lot of time and resources were spent uploading and promoting content to each individual platform.
While they published a lot of pandemic-related content, they need a way to bring all of the material together into a single experience. And they needed a place to publish content on new topics that didn’t fit on any of their existing publications.
LexBlog delivered with a Syndication Journal dedicated to all of Shepherd Mullin’s content on COVID-19. The new publication automatically pulled all of their COVID-19 related content—from every single blog, blog post, podcast, video—and housed them together in one location with no need to re-upload anything.
“I think it’s just such a great resource for our team to be able to quickly find content on a certain topic and content written by a certain author who writes for multiple blogs.”
—Megan Bennett, Marketing Operations Manager, Sheppard Mullin
How do Syndication Journals Work?
Syndication Journals pull content together through RSS, a reliable data format used on the Internet for decades. Almost all blogs, podcasts and social video platforms provide RSS feeds to help make digital content distribution easy. Syndication Journals import this content automatically through RSS—there is no need to re-upload pre-existing content. Our technology does all of the hard work so you can focus on the promotion, resources and—most importantly—engaging with your audience.
With a Syndication Journal, your firm can:
- Quickly create a new publication on a single topic or theme that pulls content from all of your existing publications—agnostic to the platform—with RSS
- Provide a central place to promote and subscribe to individual blogs, podcasts and video feeds without having to re-upload existing content
- Develop a larger subscriber base independent from the individual blog subscribers and promote everything to a wider audience
- Weekly newsletter Digests spotlight chosen posts to subscribers
Learn how LexBlog Syndication Journals can work for all of your content, together.
Book a conversation with Dan Mintz, our VP of Sales
or call 1-425-444-7473.
